Image video
A cinematic identity film that repositioned a luxury retailer as a premium brand — and lifted recall by 42%.
Overview
The brand had a great product but a flat, generic presence — nothing that felt premium or memorable. We built a cinematic identity film around a single, ownable idea: craft you can feel.
From concept and art direction to location, shooting and post, we delivered a film that runs across the site, social and paid — and became the anchor of the whole brand system.